Flying the Flag at The Hawthorns

We're delighted to announce the East Stand will be home to our new Proud Baggies flag next season. Having a permanent presence at The Hawthorns will help us to further promote LGBTQ+ visibility & inclusion at WBA, a club welcoming of all.

Aptly, the East Stand was once the Rainbow Stand - something the Express & Star newspaper brought up when speaking to our founder Piero Zizzi.

"The club have been very supportive from the start, so to able to have this visibility and a permanent presence at The Hawthorns is further proof the club are fully behind making Albion inclusive and welcoming of all, and in this instance, its LGBT+ community," said Piero.

"Since our official launch in September at Albion's inaugural Diversity Day, the club have supported us with the Rainbow Laces campaign, Birmingham Pride and beyond, so for that we are extremely grateful.