Proud Baggies FC: A Trailblazing Force for Inclusion in Football
This article originally appeared in the match day programme on 2nd December 2023 for the men’s game WBA vs Leicester City dedicated to the Rainbow Laces campaign.
Attendees of the very first PBFC training session inside the Academy ‘Dome’, featuring Coach Tom Genner and The Albion Foundation’s Erin Hicken.
In the vibrant and diverse world of football, certain clubs and initiatives shine as beacons of inclusivity and diversity, exemplifying the unity that the sport can foster within communities. Proud Baggies, championed by West Bromwich Albion Football Club, stands as a remarkable testament to the power of inclusivity, welcoming everyone regardless of gender, sexual orientation, ethnicity, or background into the footballing family.
The Foundation of Proud Baggies
Established in 2017, Proud Baggies was founded on clear principles to enhance the environment for WBA’s LGBTQ+ fans. Led by founder Piero Zizzi and Neil Basterfield, a dedicated group of volunteers runs the not-for-profit organization. Their considerable experience in sports marketing, human resources, and diversity and inclusion drives the organization's growth. With over 300 active members, Proud Baggies extends its influence beyond WBA into the local community, collaborating closely with partners across Sandwell and Birmingham.
Key Objectives and Impact
Proud Baggies operates across four key objectives, celebrating diversity, championing awareness, promoting equality, and supporting local and national groups in tackling LGBTQ+ issues in sports, particularly football. Their pivotal work focuses on creating safe spaces for fans, offering alternatives to regular online forums and organizing matchday meetups and socials.
Quote from a Proud Baggies member:
"Being a part of Proud Baggies has given me a sense of belonging I never thought I'd find in football."
The group's efforts extend beyond fan spaces; they've significantly contributed to enhancing the matchday environment through staff and steward training, leading initiatives that the club might not have the capacity to undertake.
Collaborations, Initiatives, and Recognition
Proud Baggies' impact stretches far and wide. They've collaborated extensively with The Albion Foundation, supporting LGBTQ+ awareness in schools and advising various local organizations. Their initiatives during events like Football v Homophobia, Football v Transphobia, and Rainbow Laces months have gained widespread recognition and media coverage.
The group's involvement extends to high-profile events, such as co-founding the inclusive Pride House for the Birmingham 2022 Commonwealthyy Games. This initiative drew support from notable figures and sponsors, highlighting the organization's reach and influence in promoting inclusivity in sports.
Friday Night Football sessions organized by Proud Baggies have become a hallmark of inclusivity and community support. Every Friday from 7pm - 8pm, these sessions transcend typical sport boundaries, offering a safe and welcoming environment for individuals from various backgrounds and orientations. What sets them apart is the commitment to breaking barriers and promoting inclusivity in a traditionally male-dominated sport.
Quote from a Proud Baggies participant:
"Attending the Friday Night Football sessions changed my perspective on the sport. It's more than just a game; it's a community."
Notably, the support for Proud Baggies' Friday Night Football sessions received a significant boost when former West Bromwich Albion player Chris Brunt joined the initiative. His involvement underscored the commitment of the football community to the cause of inclusivity. Brunt’s participation not only highlighted the importance of the initiative but also served as an inspiration for others within and outside the footballing sphere to join hands in supporting LGBTQ+ inclusion in sports.
Sport and Physical Activity: Vital for LGBTQ+ Well-being
Sport and physical activity play a vital role in the well-being of the LGBTQ+ community. Engaging in sports not only improves physical health but also significantly benefits mental health. Studies indicate that LGBTQ+ individuals often face higher rates of mental health challenges, and participation in sports can reduce stress, anxiety, and depression.
Moreover, sports involvement fosters a sense of community, providing an opportunity for LGBTQ+ individuals to connect, build support networks, and combat social isolation. Inclusive sports initiatives, like those spearheaded by Proud Baggies, create safe and affirming spaces where individuals can express themselves freely without fear of discrimination.
Statistics show that LGBTQ+ youth who participate in sports or physical activities are more likely to have higher self-esteem, improved body image, and better overall mental health. However, barriers to participation, including discrimination and lack of inclusive environments, continue to exist, highlighting the importance of organizations like Proud Baggies in breaking down these barriers.
Quote from a Proud Baggies participant:
"Finding a space to play sports without judgment has been a game-changer for me. Proud Baggies created that space."
Changing Perceptions and Impact on Football Culture
The initiative has played a pivotal role in altering perceptions within football, challenging stereotypes, and fostering an environment where everyone feels accepted and valued. Through events, workshops, and campaigns, Proud Baggies actively works towards eradicating discrimination and promoting understanding among supporters.
Moreover, the impact of Proud Baggies extends beyond the stadium walls, reaching into the broader community by collaborating with schools, local organizations, and charities. The aim is to educate and inspire future generations about the importance of diversity and acceptance, utilizing football as a platform for social change.
Proud Baggies FC is born!
An exciting development is underway as Proud Baggies collaborates with Sandwell Council and the Albion Foundation to establish a competitive team. This move aims to expand their impact, creating opportunities for LGBTQ+ individuals to showcase their skills and further amplify the message of acceptance and diversity within the Birmingham football scene.
This step isn't just about goals on the field; it's about scoring a resounding victory for equality, representation, and acceptance. It's a stride towards breaking down barriers and paving the way for a future where football truly becomes a sport for all.
Quote from Rob Lake, Director, The Albion Foundation:
"Supporting Proud Baggies in establishing their own competitive team marks a pivotal moment in fostering inclusivity within Birmingham's football landscape. It's inspiring to witness their commitment to creating opportunities for LGBTQ+ individuals to showcase their skills, further amplifying the message of acceptance and diversity. Proud Baggies' initiative aligns seamlessly with our mission at The Albion Foundation to promote equality and inclusivity in sports."
In the realm of football, where passion knows no boundaries, initiatives like Proud Baggies stand as beacons of hope, demonstrating that the sport has the power to unite people from all walks of life under one common goal: the love for the beautiful game. As the Friday Night Football sessions continue to draw enthusiastic participants, the anticipation for the inception of the competitive team grows stronger. This journey signifies a giant leap toward a more inclusive and welcoming sporting culture—one where everyone can proudly call the football pitch their home.
Conclusion: A Remarkable Journey Beyond Football
Proud Baggies' journey from supporting LGBTQ+ fans to becoming a cornerstone of LGBTQ+ inclusion in the wider community exemplifies football's power beyond the pitch. With awards, acknowledgments, and impactful collaborations, they continually reinforce the idea that football can transcend boundaries, creating an inclusive and welcoming space for all.
